nextek - Email Campaigns Splash
nexTek - Email campaigns
User Interviews, Rapid Prototyping, High Fidelity Design
Nextek develops and maintains a large suite of applications used by financial service professionals. My main focus in this role was overhauling the email campaigns app. The existing version of campaigns was buried inside of a very large, outdated CRM program flooded with features buried in endless tabs and menus. Users expressed frustration around general understanding of how their email campaigns were set up and did not fully trust the application that it was doing what they intended it to do. Specifically, there were common pain points around creating a campaign.
Skills
User Interviews
Sketching
Adobe XD Rapid & High Fidelity Prototyping
Presenting Ideas and Designs to the Team
Client
A technology company that develops and maintains a suite of applications used by financial service professionals.
Solution
Identify pain points within the existing campaigns application, re-tool functionality and user flows, and design a modern user interface in the new campaigns web application.
The full version of this case study is password protected to abide by nextek’s NDA
Contact me at brandonfordx@gmail.com to request access, thank you!
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